What Was Motrin Thinking? Mom's Outraged, Let's EFT This Now
August 17, 2008 by Michele
Filed under Daily Mindset Fuel
Ok, yes, Johnson and Johnson could be accused of smoking crack lol! If you haven’t seen what we are talking about here is their communication. Motrin faux pas. Yes, they could be accused of forgetting to use the market to better align themselves with the result they wanted. Have you and your business made this mistake? Before you say heck no, think again!
I see people in social media daily commit this faux pas. Totally not getting it and pitching to people instead of recognizing that this behavior only alienates them from their intended market.
Ok, we need to tap and get you clear on this so let’s start now.
If this is your first exposure to EFT please view Learn EFT in Five Minutes. You can also find definitions to abbreviations here free special dead . Then tapping points here.
KC -Even though I feel frustrated that Motrin dissed me as a Mother I accept how I feel about this right now.
KC- Even thought it is not ok with me that I am inferred to as a “supposed Mother” having a “supposedly bonding experience” I accept myself and how mad this makes me feel.
KC-Even though the Motrin is trying to put words in my mouth as a Mother and they didn’t even ask me
before they put their foot in their mouth, I deeply and completely accept myself.
KC-Even though I am being told a Mother puts up with the pain because it makes me look like an official Mom, Like I wasn’t official unless I was in pain I deeply and completely love and accept myself.
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EB These guys at Motrin irritated me
SE They pissed me off actually
UE I feel totally dissed as a Mother
UN How is this good marketing
CH
Not a good use of social marketing at all
CB Who are they to make such insinuating comments
UA When did they become the official mouth for what makes an official Mom
UB How frustrating to be talked at like this
TH
When will big corporations ever learn
EB My supposed bonding experience
SE How would they know what it is like to be a “real” Mother
UE Insulting your market is a sure fire way to do it!
UN This is teaching me some interesting lessons
CH How can these contrasts serve the highest good
CB Maybe we can make real progress from this situation
UA No we can’t
UB Why not
TH How cool would it be for real progress to be made through our dislike of this commerical
Take a deep breath
Sometimes the best way to take charge of our resistance is through using arguing style of EFT, let’s try it and you check in with your SUDS rating, where are you on the scale of 1-10 now?
Let’s turn the volume up on this:
EB – They do not hear how they have affected me as a Mother
SE- It pains me as a Mother
UE Oh, please you are being ridiculous
UN No, I am not
CH Yes I am
CB How would a corporation know what it is like to be a Mother
UA Oh they do not have to know
UB Yes they do
TH Mother’s are the market so talk to us you goofs!
Take a deep breath
My charge is down to a 1 (least amount) Where are you? If you are not down considerably then keep tapping until you take the charge off.
Now to tap in positive results we want to see.
EB Wouldn’t it be great if Motrin actually hired some of these great Mother bloggers
SE How cool would it be if we saw the effect in a measurable way
UE I am open to the possibility that we can achieve something positive from this experience
UN This could be the beginning of something really powerful for all us Mothers
CH Thank you Universe, Source, God, Allah…for giving us this powerful opportunity
UA I am grateful for a meeting of minds here
UB How is was that
TH It feels good, It feels right , It feels yummy! Thank you Thank You Thank you!
So I am thanking Motrin for they have given us space to come together as women who make effective difference. We build a community that honors Mother’s and Women by making us part of the decisions on every level when you want to market to us, think of it as marketing with us!
I invite you to go to our video section, learn how to use EFT, it is a powerful tool that you will be so glad you made it a part of your life.
